Session 1: TMAs: Building the Housing That People Want and Need
The need for more housing is clear, but do we know what type of housing the market really needs? With changing demographics and population growth, our current housing forms have not been able to match the needs in our communities. Target market/demographic cluster analysis has become a standard for anticipating future market demand by building type but is all but unknown in Canada. This program will summarize the methodology and successful local community applications where TMAs reveal what is truly in need and in demand.
The first hour of this workshop will be a lecture and slides presentation on TMAs, followed by moderated discussion in the second hour. Audience Q and A will be available in both sessions.
7 June 2022, 11:30 am – 1:30 pm
Sharon Woods, LandUseUSA
Gracen Johnson, Canada Mortgage and Housing Corporation (CMHC)